About us

Beleza Professional Cosmetics Industry “BPCI” is a leading Brazilian manufacturer of professional hair cosmetics, renowned for its exceptional and high quality hair straightening products.


Established in 2012 by Mr. Wael Atta, a seasoned expert in the cosmetics industry, BPCI’s state-of-the-art facility is strategically located in the industrial area of Jardinópolis, São Paulo, Brazil. With a daily production capacity of 1,000 liters, BPCI has already established a strong presence in the Middle East, successfully introducing over 12 brands across  Egypt, Saudi Arabia, the United Arab Emirates, Qatar, Jordan, Tunisia, Libya, and Kuwait.


Building upon its expertise in hair care, BPCI is poised to expand its product portfolio to include body skin care and makeup lines, further solidifying its position as a premier cosmetics manufacturer in the international market.

Wael Atta

CEO & Export Manager

Dra. Josinete Alves

Technical Manager

Sueli Adami

Financial